how it all started.

"Growing up amid mass consumerism and climate change, I wanted to create a brand that made sense and that gives back. For me, it’s about creating pieces you can wear with purpose and helping build a more caring, sustainable future together." — Adrienne, Founder
Want to collab ? click here ! Shop now

meet Ferdinand.

In 2019, Ferdinand—a tiny orange kitten rescued from South Lebanon—became the heart behind this project. He later followed my flatmate to his new home in Belgium, but his story, and the many animals I fostered before, inspired me to create something meaningful: a brand that’s kind to both people, the planet and the animals.

an eco-friendly brand with purpose.

100%Ferdinand was born from a simple idea: to make clothing that feels good to wear and does good too. We choose certified organic and recycled fabrics (GOTS, FairWear, PetaVegan) to ensure ethical production that respects both makers and the environment. We also love working locally—partnering with small embroidery workshops, printers, and artists who donate their time and talent to support the cause through unique designs.

supporting animals in need.

Since day one, 100% of profits have supported small shelters and independent rescuers in Lebanon—people who often work quietly with limited means but endless compassion. Before helping, we always make sure each partner meets ethical standards and uses funds responsibly. Support can take many forms: direct donations, medical care, or essential supplies.

supporting animals in need.

We’ve supported several small shelters and independent rescuers across Lebanon, including Give Me A Paw (Aley) | Alyarz Pet Club (Yarze) | Gaia Fodoulian Association (Beirut) | Rescuing in Lebanon | The Parrot Shelter of Lebanon (Beirut) | The Critter Whisperer Society | Mashala Shelter (South Lebanon) — and many dedicated individual rescuers. Discover some of their stories in our Rescue Diaries section.

 Rescue Diaries